My Approach

CORE SKILLS

Campaign & Marketing Design
Branding & Visual Identity
UX/UI Design
Visual Systems & Style Guides
eCommerce Design (Shopify, Klaviyo, SquareSpace)
File Prep & Image Optimization (Print + Web)
Cross-functional Collaboration

TOOLS I LIKE TO USE

Adobe Acrobat
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
Figma
Google Suite Tools
Miro
Mural
Sketch

I believe great design isn’t just about aesthetics. It’s about creating tools and stories that people can trust, navigate with ease, and connect with emotionally. I view accessibility not as a checklist, but as an opportunity to innovate and serve more people. I thrive in collaborative, cross-functional teams, especially in agile environments where iterative feedback and thoughtful problem-solving lead to impactful results.

Most recently, I’ve worked with clients in the wellness, hospitality, beauty, and food industries to elevate their digital presence through brand identity, UX strategy, photography, content design, and Shopify or SquareSpace builds.

My process is collaborative, research-informed, and systems-oriented. I care deeply about clarity, inclusivity, and visual storytelling. I’m most energized when working on projects that create meaningful impact.

Outside of client work, I’ve recently been exploring video storytelling and editing in Adobe Premiere Pro as another way to capture and share human-centered narratives.

Selected Project Highlights

• moon d'elle: As the Visual Product Designer for this luxury footwear startup, I led the creation of a comprehensive brand identity, designed and built the Shopify eCommerce website, developed digital marketing campaigns, and created everything from packaging prototypes to PR collateral. I also conducted user research workshops, card sorting exercises, and empathy mapping to inform design decisions, resulting in a site that ranked in the top 9% of Shopify stores launched in the same week.

• Blossom Beauty: For this beauty studio, I redesigned their website from the ground up by reworking brand visuals, rewriting all content, improving mobile responsiveness, and implementing an appointment booking system that streamlined client intake and communication. I also art directed a brand video and created custom iconography, photo touch-ups, and marketing assets.

• Main Street Bakery: Partnering with a local chef and his team, I overhauled an outdated WordPress site into a refreshed, mobile-optimized SquareSpace site that now better reflects the warmth and charm of the bakery. I created new content, filmed a promotional video, retouched food photography, and integrated brand elements like French-inspired motifs and checkered patterns that mirror the in-store experience.

• Get Ahead of Sepsis (CDC): At ICF, I served as the lead visual designer for this national health campaign. From brand strategy and logo creation to PSAs, print collateral, and social media graphics, I collaborated closely with researchers, stakeholders, and other designers to produce a cohesive design system that helped drive awareness around a critical public health issue.

• Photo Retouching: I provide meticulous, hand-retouched photo editing across a range of genres, including professional portraits, weddings, and editorial work, without relying on AI-generated shortcuts. My manual approach ensures each image retains its natural essence while achieving a refined, authentic finish that highlights clarity, emotion, and visual integrity.

Recognition

My work has been recognized by the Emmys, Telly Awards, Clarion Awards, GDUSA, HOW Design Awards, Addys, and more. But what I’m most proud of is the impact these projects have made in people’s lives, whether it’s helping a business grow, a message resonate, or a user feel seen.

Let’s Work Together

I'm always excited to connect with people who care deeply about their work. If you’re looking for someone who can shape both the big picture and the smallest pixel. From photo touch-ups to UX strategy and final polish, I'd love to hear from you.