Events

PROJECT(S)

Event logo/branding, Save the Dates, Invitation Suite, Emails, Banners, Posters, Presentation Slides, Branded Giveaways/Gifts, RSVP Website, Displays, Escort Cards, Programs, Signage, Table Cards, Menus

MY ROLE

Event Designer

SUMMARY

As the lead Visual Product Designer at moon d’elle, I played a central role in building the brand’s digital and physical presence from the ground up. My responsibilities included everything from user research and brand development to eCommerce UX/UI design, packaging design, marketing, and product photography. Working closely with the founders and collaborators, I helped turn a vision rooted in Italian craftsmanship and modern femininity into a cohesive, scalable, and luxurious online brand experience.

Background

moon d’elle® is a startup luxury footwear brand on a mission to bring authentic Italian style to modern U.S. consumers through a seamless and elevated digital experience. With the motto "Live in the momento," the brand champions slowing down, savoring beauty, and making everyday moments luxurious.

As the sole designer, I owned end-to-end execution across multiple domains:

  • Conducted foundational UX research and persona development

  • Designed all brand identity assets and visual systems

  • Architected and prototyped the Shopify-based eCommerce site

  • Created all product photography, packaging, printed marketing collateral, and technical diagrams

  • Launched email and social media marketing campaigns

  • Designed event and PR collateral, including media kits and lookbooks

This project exemplified full-stack design leadership—balancing creative vision with practical constraints and user needs.

Wolf Trap

TOOLS USED

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Wolf Trap Gala Event

Designed all visual touchpoints for the launch event:

  • Digital invitation and RSVP website

  • Event signage: posters, directional signs, product cards

  • Step-and-repeat and event-themed backdrops

  • Custom cookies and packaging

The Washington Ballet

TOOLS USED

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Wolf Trap Gala Event

Designed all visual touchpoints for the launch event:

  • Digital invitation and RSVP website

  • Event signage: posters, directional signs, product cards

  • Step-and-repeat and event-themed backdrops

  • Custom cookies and packaging

moon d’elle

TOOLS USED

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Event Create
Klaviyo

New Collection Launch Event

EVENT EMAIL INVITE (LEFT) AND EVENT WEBSITE (RIGHT)

DAY-OF-EVENT DISPLAY AND MATERIALS

Designed all visual touchpoints for the launch event:

  • Digital invitation and RSVP website

  • Event signage: posters, directional signs, product cards

  • Step-and-repeat and event-themed backdrops

  • Custom cookies and packaging

Weddings

TOOLS USED

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Wedding Events

Designed all visual touchpoints for the launch event:

  • Digital invitation and RSVP website

  • Event signage: posters, directional signs, product cards

  • Step-and-repeat and event-themed backdrops

  • Custom cookies and packaging